During the late 19th century and early 20th century the...

During the late 19th century and early 20th century the United States saw many political reforms that would bring the nation back into a positive and moral state after a bloody civil war tore the country apart. It is said that the average American over the age of 15 during the time prior Prohibition drank almost seven gallons of pure alcohol a year. Prohibition was a period of time in which the average citizen broke the law because alcohol was a major part of citizens’ lives and the restrictions on the sale, transportation, and manufacturing of alcoholic beverages illegal. The urbanized North and Midwest were against Prohibition and the rural West and South supported the ban of alcohol. Even though that the issue of Prohibition was a†¦show more content†¦The liquor debate often turned urban anti-prohibition Americans against countryside pro-prohibition dwellers. The Anti-Saloon League first focused on the local option which gave voters the power to ban the sellin g of alcoholic beverages. That approach seemed too slow for league supporters and they then turned toward the states. In 1907 Oklahoma became the first to adopt Prohibition. Eight other states banned alcohol selling by 1914. Drys or prohibitionists in Congress in 1913 passed the Webb-Kenyon Act. This act made shipping alcohol into dry states illegal. The bill was vetoed by President Taft but became law anyways because Congress overrode his veto. The League’s next step was to ban alcoholic sales in the United States by having Congress adopt an amendment to the Constitution. World War I played a role in the ban of alcohol because food supplies were needed for soldiers and people were asked to have wheatless and meatless days by President Hoover. This boosted the Prohibition campaign because grain is a component in alcoholic beverages and people were asked to give it to soldiers instead of using it for alcoholic beverages. Prohibitionists also preached that drinking impa ired the armed forces fighting ability. The Eighteenth Amendment was passed in December of 1917 by Congress and restricted the sale, production, and transportation of all alcoholic beverages. The Anti-Saloon League helped to ensureShow MoreRelatedPolitical Groups in the Late 19th and Early 20th Centuries: Progressivism Versus Populism (Compare and Contrast)1061 Words   |  5 Pagespopulists and progressivists during the late 19th and early 20th centuries yet they were aware of the division between Democrats and Republicans. Populism referred to a particular political style, which expressed alienation and aggression and tend to hate Wall Street and bank interests. Progressivism was a movement of the college-educated urban middle class, which valued expertise and efficiency and favored government regulation and foreign affairs. The populists began during the late 1800s.The progressiveRead MoreThesis Statements1159 Words   |  5 Pageswas changed drastically in the first half of the 20th century with the beginnings of the industrial revolution and the ongoing flow of foreigners into an already crowded United States. 2. Many men around the time of the 20th century had parts in the progressive era reform and were influential in politics and majorly through social conditions. 3. Progressive era reforms were not that prominent in the late 19th century and the early 20th century, although they were a part of the workings ofRead MoreInformative Speech- Womens Rights Essay1776 Words   |  8 Pagesproperty, in many countries, including England. In some places, if they had money and got married, the money became the property of their husbands. The Womens Rights Movement started because they were sick of the unfairness. Womens rights are the rights and elements and entitlement claimed for a woman and girls of many societies. Women(and some men) have asserted womens equality and the rights of women since ancient times, but without much success until the 19th and 20th century Womens RightsRead MoreColonialism2524 Words   |  11 PagesDefine Colonialism (Western) Colonialism: A political-economic phenomenon whereby various European nations explored, conquered, settled, and exploited large areas of the world. The purposes of colonialism included economic exploitation of the colonys natural resources, creation of new markets for the colonizer, and extension of the colonizers way of life beyond its national borders. In the years 1500 – 1900 Europe colonized all of North and South America and Australia, most of AfricaRead MoreApush Dbqs Essay2248 Words   |  9 Pagesinternational and domestic challenges the United States faced between 1968 and 1974, and evaluate how President Richard Nixon’s administration responded to them. (Form B) 1. Explain the ways that participation in political campaigns and elections in the United States changed between 1815 and 1840, and analyze forces and events that led to these changes. 2010 DBQ: (Form A) 1. In what ways did ideas and values held by Puritans influence the political, economic, and social development of theRead MoreViva Raperos: How Music Can Interact With Politics Essay1971 Words   |  8 Pagesrealized through song. Due to the high level of passion felt in both music and politics, politically-themed music has become a marriage made in heaven. There are untold numbers of songs and musical genres that have become rally anthems for political movements around the globe. One region in particular, due to a unique blend of passion for music and politics, has become a hotbed for politically-charged music: Cuba. The histories of music and politics in this tiny island nation are so intertwinedRead MoreThe United States And Human Rights Violations Essay1901 Words   |  8 Pages argue that the United States fails to encompass moral values by supporting anti-democratic ideals, so that they can increase their militaristic presence and protect economic interests in the world. Since the last century, the U.S has used the power of evil governments to slightly expand the presence of their military and ensure the safety of commercial interests. From Cuba in the early 20th century to numerous Middle Eastern countries in the 21st century, the case has been evident that the US willRead MoreHistory, Politics, And Sociology Of Education3391 Words   |  14 Pagesphilosophy). Conclude your response with a brief reflection on the driving forces behind the major trends / developments you identified. The purpose of this paper is to synthesize the various developments in the field of education in the United States since 1960 through three different perspectives: History, Politics, and sociology. These three disciplines known as aspects of the foundations of education serve along with philosophy and anthropology to give a big picture of schooling and educationRead MoreWomen s Right Movement And Feminism2394 Words   |  10 PagesRight Movement and Feminism in the 20th Century Women have always experienced inequality however there has always been a fight for equality. Feminism is â€Å"the advocacy of women s rights on the grounds of political, social, and economic equality to men†, the belief, attitude and action that work toward women’s rights and the equality between men and women. Dorothy Smith (born July 6, 1926), a Canadian sociologist with research interests, besides in sociology, in many disciplines including women s studiesRead MoreFeminism Throughout History1698 Words   |  7 Pagesespecially, while dealing with racism and sexism (102). In order to fight and achieve these rights, and fight patriarchy, feminism as well as feminist theory was born. However, the history of feminism has many possible origins, but the most plausible explanation of its origin is the desire for reform in women’s lives. Feminism is a theory or philosophy whereby women are to be equal economically, socially, and politically to men. It is a philosophy where women and their values and contributions are

Platos Republic - Philosopher Queens - 1629 Words

| FIRST PERM PAPER | TOPIC # 6 | | RONEN LEVSHTEIN | 206-325-492OCTOBER 6, 2010 | | Even though the definition â€Å"Philosopher Queens† itself is not mentioned in the text, Plato refers to them as ‘these’ women who are capable of performing the same tasks and follow the same obligations as men. The questions as to why he thinks this way lies in his understanding of human nature and his theory of virtue. For this argument Plato used Socrates view of women’s nature and place in the city to elaborate on his own views. It is important to say that Socrates was dragged to talk about this issue, as he himself thought he finished investigating the city. He also feared the subject as he himself did not know much about it. He feared†¦show more content†¦Hence, how is it possible for women to do the same tasks as men when they are so different and distinct in nature? After some thought he realized that they were concentrating on the contradiction of that was said, rather than dividing it into forms, and analyzing it case by case. He portrayed them as falling into a sea of argument, and they must do anything and everything to swim their way out or be rescued by some other hopeless means. The reason for the dilemma was that they were falling into a dispute among themselves, rather than having a conversation, whereas they examine all point and forms of view. When this was realized he then moved to discuss the subject by focusing on the difference of the natural forms they were trying to distinguish. He uses the example of Bald verses Long-Haired men for if their natures are different or similar. For if we do think they are different, we should agree that one of them cannot be a cobbler while the other is, and this is ridiculous. He furthers it by using another example, whereas he says that a woman doctor and a man doctor have the same nature, while a doctor and a carpenter have different one. He then concludes that if women are different from men with regards to a specific task, or way of life, it should be agreed that a specific and different task should be assignedShow MoreRelatedThe Big Three Ancient Greek Philosophers1107 Words   |  5 Pagesmonarchs and dictators of some of the greatest nations in the world such as Julius Caesar, Queen Elizabeth, and George Washington. Others may include war heroes such as Achilles, Alexander the Great, and George Armstrong Custer. Yet, some of the most influential people in history also represent some of the least known. A majority of these individuals are philosophers such as Plato and Aristotle. These two philosophers are regarded as two of what some call the Big Three of Philosophy. â€Å"Socrates, Plato,Read MorePolitical Theory Has Changed Over The History Of The World1608 Words   |  7 Pagesdiscipline. Two of the most influential and arguably most important theorists are the Greek philosopher Plato, and the Renaissanceâ €™s Niccolo Machiavelli. These two characters represent the beginning of idealistic political thought, and a more realist and contemporary way that politics are looked at even today. The ideals of these two will be discussed and dissected, to some extent to show how unobtainable Plato’s ideal is compared to Machiavelli’s realism that is seen in today’s political atmosphereRead MoreEssay about Platos De Feminization of The Republic1731 Words   |  7 PagesPlatos De Feminization of The Republic Platos suggestion that female guardians do everything male guardians do is a radical and revolutionary proposal in a time when women were viewed as property. However there are complexities and contradictions in the Platonic text on female equality. He makes obvious statements and allusions those women are more cowardly, less trustworthy, innately worse then men. In Book V, he emphasizes that women, as a class are equals to men in capacity, although onRead MoreComparing Aristotle s 8 1455 Words   |  6 Pagestopic in The Republic. In Plato s book the ones who have a passion for intellectual thought, which constitutes contemplative reasoning, science and mathematics. In every way they both Aristotle and Plato say think the same about how to exercise your virtue with higher thinking. However Plato made it clear that it was talking about philosophers. As he starts to reference the story about the man in the cave who has â€Å"seen the outside world†, which is supposed to be an allegory for philosophers and how theyRead MoreA Tale Of Alexander Romance And A True Story1783 Words   |  8 Pagesoccurs to magic which will form his character, through Nektanabos, his biological father. In this introduction, magic is used for deception. Nektanabos portrays himself as an Egyptian prophet, and â€Å"his calculations were of such accuracy that even the queen Olympias heard of him† With further use of enchantment and prophecy he gains access to Olympias and disguised as a god impregnates her with Alexander. These trickster elements first encountered through the magic of Nektanabos, later come into playRead MoreEssay on Socrates Is Not Guilty1909 Words   |  8 PagesIn the book, Plato Republic, Socrates had a discussion with Thrasymachus and Glaucon about justice and unjustice. In this essay, I shall argue that Plato’s solution of the temptation of the ring is successful in a few ways. I will describe Thrasymachus and Glaucon’s idea about justice, and how Socrates discuss with them in terms of the justice of the city, justice of individual soul, his theory of forms and the importance of the knowledge of the good, and the sun analogy and the allegory of the caveRead MoreAnimalistic Behavior In Platos Republic And The Aeneid1772 Words   |  8 Pagesanimal. Famous philosophers and poets toyed with the idea of what truly sets human behavior apart from animalistic behavior by presenting the idea that animalistic behavior is prominently propelled by appetites and desires. Th e ability to overcome these appetitive tendencies and to think with reason distinguishes human from animal. Once humans are able to balance the soul with reason, they can live virtuously. This ability to become a virtuous being is demonstrated throughout Plato’s Republic and Virgil’sRead MoreSuperheroes And Philosophy : Truth, Justice, And The Socratic Way1880 Words   |  8 Pagesand personal responsibility along with others. Tom Morris and Matt Morris edited the book, Superheroes and Philosophy: Truth, Justice, and the Socratic Way, which showed how superhero comics and movies are related to the writings of many great philosophers. Each chapter connects superheroes to certain philosophical issues. One chapter considers the superheroes’ motivation for their actions for helping others in need. Superheroes need to make sacrifices in order to help others. In addition, someRead MoreThe s Defence Of Injustice1733 Words   |  7 PagesIn this essay I will discuss Glaucon’s defence of injustice, which he presents to Socrates in book 11 of Plato’s The Republic. For the purposes of this paper, I will focus on the overriding theme in Glaucon’s argument; that we are only just for the sake of consequences and will conclude by agreeing with this notion. Glaucon, dissatisfied with previous appraisals of justice, seeks to challenge Socrates by strengthening Thrasymachus’ defence of injustice in book 1. ‘This is exactly what he gives usRead MorePlatos The Last Days of Socrates: Phaedo, Wisdom, and the Soul2420 Words   |  10 Pagesï » ¿Read the following in Platos The Last Days of Socrates: Phaedo Wisdom and the Soul Plato sees death as a good thing and the way we can understand this is by reference to the Platonic forms. The platonic forms are the essence of the abstract; they are the purity and the true Good that are clouded by materialism. For instance, we have beauty that is hidden in aesthetic objects (or in love); we have Justice, Truth, and many other Ideals. Access to these Ideals affords us true bliss and Knowledge

Poetry and Photographic Imagery

Question: Discuss about the Poetry and Photographic Imagery. Answer: Introduction: In this poem, the main characters have the determinations. They keep the hopes even after losing the love of their lives. The imagery of representing love is signified in this poem. In this poem, the poet used the line The love we thought would never stop.. explains that how the main character and his partner were once in love with each other. This love has ended by now and he feels misery after losing his love (Hamilton 2013). Another line Romance, expected once to stay. also highlights the thought of their love that once was existed in their lives. Topic Sentence: The main point of the paragraph is the specific imagery of love. The main characters of the poem are representing the love that they had once and lost afterwards. Explanation: The characters are presenting their unending love, which has lost already. However, they thought that keeping hope would give them their love lives back (Lapum et al. 2015). The never-ending hope for the lost love is specifically illustrated in this poem. Evidence: The kisses that were hot as curry are bird-pecks taken in a hurry reflects their passionate kisses that have lost their spark now. The feet that ran to meet a date are running slow and running late expresses the time that they spent together has lost the meaning now. Link: This links the major theme of the poetry that is Love, hope and passionate determinations (Thwaite 2016). The imagery representing the passionate love that has lost its meaning and the enjoyment has ended. The poet clearly elaborated the imagery by representing the theme of love and loss simultaneously. The poem does not contain any irony, rather focuses on the endless hope of receiving the love back in future. References Frawley, E., 2016. Growth through teaching.English in Australia,51(3), p.58. Hamilton, I., 2013.The Oxford Companion to Modern Poetry in English. Oxford University Press. Lapum, J., Yau, T., Church, K., Ruttonsha, P. and David, A.M., 2015. Un-Earthing Emotions through Art: Facilitating Reflective Practice with Poetry and Photographic Imagery.Journal of Medical Humanities,36(2), pp.171-176. Nguyen, M.H. and Brown, J., 2016. Influences on preservice writing instruction during the secondary English as an Additional Language practicum in Australia.Australian Journal of Teacher Education (Online),41(8), p.84. Thwaite, A., 2016.Poetry Today: A Critical Guide to British Poetry 1960-1995. Routledge. Wright, J., 2014.Representing the National Landscape in Irish Romanticism. Syracuse University Press.

Objectives of Maxis Mobile - Marketing Plan Essay Example for Students

Question: What areObjectives of Maxis Mobile? Answer: The company deploys the use of sophisticated technologies that connect and enrich people's lifestyles irrespective of their location and distance from one another. Maxis group endorses growth and support services to the customers in a manner that attempts to improve the company's effectiveness and overall performance. Another objective of Maxis is bringing a social-economic development in the business environment to promote education, health, and agri-business within the community. The company looks forward to integrating information and communication-based technology in an attempt to establish and enable corporate responsibility towards connecting customers in different locations. Company analysis For ensuring sustainable development in the business environment, companies should clearly understand the factors surrounding their day to day activities. Just like any other business environment, Maxis is surrounded by many factors that go beyond the management's control and may affect the business operations either positively or negatively (Kaplan Norton, 2001, p. 100). It remains important for management to analyze the effects of external environmental factors on the telecommunication activities of the company so as to determine the definite potential of the business. Macro Environmental Factors The PESTEL analysis helps business managers to develop effective strategies based on the enterprises current position in the market and come up with sound policies for accomplishing the already set goals shortly (Yuksel, 2012, p. 52; Yeates, 2002). Below is a detailed analysis of Maxis Mobile Company Macro environmental factors explaining the companies present outcomes. Legal-Political Factors Political, environmental factors comprise of government's concern towards employment rules, consumer protection laws, tax laws, health and safety requirements, trade restrictions, and environmental regulations (Yeates, 2002, p. 88). It is the responsibility of Malaysian government to ensure that the services offered by Maxis satisfy consumer demands and that every customer feels contented with the telecom services provided by the company(Yuksel, 2012, p. 90). The company must comply with the employment laws set by the external government by ensuring equal job opportunities for the qualified personnel in both the home and foreign markets.Politically stable business environment impacts positively to the company's overall productivity. Maxis always remains updated of policy changes by the Malaysian government regarding telecommunication sector and even to the business industry as a whole(Dreher, European Journal of Political Economy). In this regard, Maxis Mobile company is licensed to offer telecommunication services both domestically and internationally, something which enables the company to enjoy substantial economies of scale in the telecom industry. Economic Factors Economic factors cannot be controlled by a firms management and therefore, affect the cost of capital and purchasing power of Maxis. Economic factors include inflation, currency exchange rates, interest rates, monetary and fiscal policies, price levels and charges, education, and unemployment rates (Kose, et al., 2003, p. 1216). One of Maxis's vision statement is meeting the economic needs of Malaysia by providing education, employment, and encouraging shareholders to keep investing in the company. Management of the business strategies channeling its efforts to building an environment that fall within all unpredictable changes in the economy. The Economic slowdown and depressions in the foreign markets results to an overall decline in domestic consumption of Maxis telecom services by the principal stakeholders (Faulkner De Rond, 2000, p. 206). India remains ranked as a developing country with a lot of potential growth bestowed in telecom industries operating within the nation. The e xcellent Gross Domestic Product(GDP) 7 percent rate in Malaysia provides an ideal ground for a sustained growth of Maxis mobile corporation (Faulkner De Rond, 2000, p. 200). In the world's service sector, Maxis emphatically commands a firm base that is anti-economy depressions, caused by unfavorable fiscal and monetary policies. Social-Cultural Factors Social factors impact significantly on the consumer needs and both the existing and potential market size for Maxis company's services. Examples of social factors are population growth, population age, health attitudes, social welfare, and domestic structures (Sanyal, 2005, p. 139). Customers mindset, ideas, and perceptions impact mostly on Maxis' service provision in the market. The society's beliefs, norms, customs, and behavior dictates the manner by which the company conducts its business operations (Reich Benbasat, 2000, p. 85). The population structure of Malaysian people remains complicated for Maxis to understand since it comprises of subpopulation segments each possessing their unique values, beliefs, and customs.Customers tastes and preferences on the company's services requires the management to remain aware of the society's preferences to promote growth (Need, 2006, p. 50). External and internal integration of organizational cultures maintains a continuous interaction of peoples attitudes and behavior in a manner that things get done in the right order (Thornton, et al., 2011, p. 88). Internal integration involves socialization of new members in the company, creation of-of close links of the firm and a feeling of identity among the staff thereby improving the staff morale. Technological factors Technology influences investment decisions, make or buy choices, barriers to entry in the market, and investment based incentives (Kshetri, 2007, p. 50). Technological factors include production efficiency, research and development, knowledge management systems, network coverage, changes in market trends, and intellectual property (Kshetri, 2007, p. 38). The role of technology in organizations involves assessing the challenges that have an effect or potential effects in altering the day to day operations of a firm.Technological phase in business keeps getting more rapid, and in most times its impacts in a company's market cannot be predicted. In particular, the telecommunication industry is faced with rapid changes in technologies and therefore Maxis company keeps updated of technological advancements in the market so as to continue thriving (Kshetri, 2007, p. 56). The company adopts the use of sophisticated technologies that assist in providing high-quality services to the world mar ket and thus gaining a competitive advantage over the key competitors.Environmental FactorsThe surrounding environment of business remains relevant for any industry to thrive in both home and foreign market. With the universal globalization significance in the telecom industry, environmental factors affect their performance. Environmental factors include climate change, weather factors, and geographical location of the business (Trkman, 2010, p. 125). Natural disasters and adverse weather cycles pose a significant danger for companies to carry out their activities in certain locations. For gaining location advantage, the government establishes its network boosters in situations that make it possible for smooth flow of network from a region to another. The company strives to meet the requirements of the law that state that it is illegal for the company to dump their waste products unnecessary in the environment (Halme Huse, 1997, p. 140). The business climate should be healthy to ma ke both the owners and stakeholders happy of their dedicated actions towards promoting sustainable development in the corporate sector (Calantone, et al., 2003, p. 99). Weather issues create logistical challenges in the telecom service production by the company. Micro Environmental Factors Microenvironmental factors are elements in the immediate surrounding of an organization that affects its decision-making process and performance. Although microenvironmental factors may be controlled by the management, some of them acts as external factors and thus may not be fully controllable (Walker Brown, 2004, p. 580). The management of Maxis company should understand the macroeconomic factors affecting the provision of telecom services so as to prepare efficiently and plan the strategies to apply in an attempt to establish long term development. The most important stakeholder in any company is a client. Maxis focuses on successfully attracting a broader customer base so as to increase its overall profitability. The clients of the business demand high-quality telecommunication services (Walker Brown, 2004, p. 578). Partnering with the target market assists the company to win more customers from the market. However, this is not enough for the company to meet its set objectives. Maxis company should, therefore, develop an effective marketing campaign program to inform customers of its new offers (Bordo Rousseau, 2006, p. 444). Promotional campaign programs should be established to build Maxis customer base in both Malaysia and other foreign markets. There is no company, irrespective of its size, enjoys monopoly power in the international market. Companies should understand the business world and remain anxious to knowing the strategies used by competitors to thrive in operations (Parry, 2012, p. 220). Maxis Mobile company faces competition from other telecom companies like Telecom Malaysia Celcom, Packet One Networks, U Mobile, and DiGi in its dedicated efforts towards providing excellent bandwidth services to its customers in theThe company faces stiff competition in attracting more mobile subscribers of Celcom and DiGi.Com. In the past, Maxis suffered from customer dissatisfaction, and Celcom attracted more customers to rely on its services rather than relying on mobile subscription services from Maxis. However, Maxis reverted by establishing fast, affordable, and reliable services an aspect that made it gain a competitive advantage over Celcom.The human resources of a company produce and service the products that keep the business thriving in the market (Parry, 2012, p. 230). Companies should recruit personnel with the right skills and knowledge, qualification, experience, and expertise in the technology applied to provide services to the next and global market. Maxis company adopts the use of sophisticated technology, and this makes the company employ employees whose expertise in technology is unquestionable.The availability of qualified and motivated employees in telecommunication sector remains a vital factor in economic success. Maxis company uses well-defined strategies when recruiting more personnel in the industry. A remarkable experience in customer service provision is the most considered qualification for anyone to beco me hired as an employee in the company (Parry, 2012, p. 237). For motivating and improve employee morale while working in the business, the company reasonably pays the staff an excellent salary as well as offering fair promotions.Both the potential and existing shareholders of a company always have an interest in the operations and outcomes made by the concerned corporation (Frese, 2000, p. Businesses cannot thrive in the market without investors support. Maxis's shareholders invest their funds in the enterprise with the expectation that desirable returns will get realized. The company's mission states that the company wishes to establish a long lasting relationship with the investors since the management understands that shareholders are a major source of finance.Maxis company policy treats investors in an extraordinary manner since the shareholders share the risks faced by the corporation by offering support and expertise when necessary. Maxis ensures that investors are paid divid ends in return to their invested funds as a share of profits obtained by the corporation (Hussain Yaqub, 2010, p. The company's investors measure its future by analyzing its financial base and strength as well as evaluating future cash flows.General public refers to the local community's perception on the operations of a company. The branded image on a firm's reliability in service provision impacts significantly to its overall productivity. The company recognizes the role of local media for media acts as a marketing channel through broadcasts made to the publics on the excellence performance of the business in the market, new offers, and promotions, and job advertisements.Porters 5 Forces AnalysisThe company faces stiff competition from its top rivals in the telecom industry. For coping with external threats, Maxis Mobile Corporation firmly keeps building brand awareness to the customers by thorough participation incorporates social responsibilities.Other companies, DiGi and Celco m.com, offer telecom services just like Maxis (Bordo Rousseau, 2006, p. 44). The company, therefore, adopts differentiated strategies while delivering its communication services through the use of sophisticated technologies.Every business industry has aspirants. The potential competition posed by new telecom firms entering the Malaysia market remains to be a significant threat to Maxis. The company utilizes the advantage of commanding wide ranges of the capital source to compete them out.Customers to the companys services have a high bargaining power that dictates what charges Maxis will employ in its services provision (Faulkner De Rond, 2000, p. 198). Maxis overcomes this threat by ensuring retention of only the affordable brands but with high quality.The telecom sector faces a little pressure from the business vendors. The providers of information to get broadcasted remain to be the publics within the country. Maxis bills them out their expenditures and thereby affording qualit y information.Maxis mobile company is strategically located in Malaysia and thus making it accessible for distribution of information within and across the borders. Through the well-established company versus customers channels for data flow, the company manages to address the growing rates of demand for the key clients (Walker Brown, 2004, p. 591). Maxis adopts maintenance of informal. Formal, and friendly relationship with the customers, and the aspect that attracts a global reliance on the company's services.The key performance indicators quantify the measures taken by Maxis Company to gauge the performance over the last three financial years. Essentially. KPI measures are integrated with benchmarks to compare a company's financial results against the principal competitors (Trkman, 2010, p. 130). In this case, KPI analysis involves a benchmark of Maxis Moble company with other telecom firms in Malaysia to compare their financial status and effectiveness over the past three years .